What’s the hook?
Sure, it’s one of the best ways to catch a fish.
In songwriting, it’s that catchy combination of rhythm, melody and lyric that takes hold, running a repetitive loop in your brain. “Hooked on a feeling.”
At The Hook, the chef-driven, fast-casual restaurant on Eighth Avenue South, it’s the compelling combo of appearance, texture and taste that you can’t get enough of. Hooked on a craving.